How to Design Your Brand Logo

The most significant impact that an organisation can make in building its reputation is through its logo design. Though all three aspects are necessary for a successful business endeavour, a company logo represents the service, the quality of work that they offer, and an image that their customers can rely on through visual memory. If you’re a start-up looking to improve your brand’s presence, here are some suggestions that can make your brand more than just an afterthought of people scrolling through their devices.

The building blocks of your company

Every company starts by being recognised. The building blocks of business begin with its name, logo, and its specific type of service. Some companies make use of familiar ‘buzz words’ for logos through verbs that represent their service such us Accent, Links, or Connect. Depending on the business that they are in, the fancy and even simplistic wordplay can make for a useful yet straightforward company name for the job that they offer to accomplish. Some smaller and local companies prefer to use their service as the main selling point for their company, providing a simple and non-conveyor belt representation in place of a more friendly and customer-directed approach for customised service.

Choosing a palette that reflects your brand

The main component of your logo’s brand is through its colour scheme and its visual imagery. Some brands such as FedEx, Sony, and Samsung opt to make use of stylistic typography with a mix of visual representation. Other companies such as Apple and Android use a symbolic representation of their service which can be a mix of symbolism and allegory to their company’s narrative.

Your main concern as a company is making sure that your audience can easily understand your brand’s logo. The most recognisable brand designs make use of simple shades of colour so that they can easily be replicated and seen by the masses. Bright primary shades are mostly the colour of choice when it comes to restaurants and fast-food chains. A mix of light warm tones and a touch of soft, cool colours such as navy blues and pastel yellows are used for services such as nursing aid, hospital care, and spa services.

Depending on the type of service that you offer, you need to make sure that the colours you use to represent your brand and its function work well together. Is it a dominant and aggressive sort of red? Is it a calming and relaxing sort of green? Or is it a playful and vibrant purple? Your customers can better acquaint with a brand that they can easily recognise.

Bringing your design to reality

It becomes more accessible for your customers to connect with your brand if they’re attached to it in the form of your staff. For example, to successfully set up a business in Manchester, T-shirt printing contractors need to be contacted as partners to supplement the company’s needs to embody their brand through their employees. Simple identifiers such as name tags, uniforms, and even token merchandise such as pens, notebooks, or calling cards, can make your customers have a connection with your service through these items.