significant impact that an organisation can make in building its
reputation is through its logo design. Though all three aspects are necessary
for a successful business endeavour, a
company logo represents the service, the quality of work that they offer, and
an image that their customers can rely on through
visual memory. If you’re a start-up looking to improve your brand’s presence,
here are some suggestions that can make your brand more than just an
afterthought of people scrolling through their devices.
The building blocks of your company
Every company starts by being recognised. The building blocks of business begin
with its name, logo, and its specific type of service. Some companies make use
of familiar ‘buzz words’ for logos through verbs that represent their service
such us Accent, Links, or Connect. Depending on the business that they are in,
the fancy and even simplistic wordplay can make for a useful yet straightforward company name for the job that they offer
to accomplish. Some smaller and local companies prefer to use their service as
the main selling point for their company, providing
a simple and non-conveyor belt
representation in place of a more friendly and customer-directed approach for customised service.
Choosing a palette that reflects your brand
The main component of your logo’s brand
is through its colour scheme and its visual imagery. Some brands such as FedEx,
Sony, and Samsung opt to make use of stylistic typography
with a mix of visual representation. Other companies such as Apple and Android
use a symbolic representation of their service which can be a mix of symbolism
and allegory to their company’s narrative.
Your main concern as a company is making
sure that your audience can easily understand your brand’s logo. The most recognisable brand designs make use of simple
shades of colour so that they can easily be replicated and seen by the masses.
Bright primary shades are mostly the colour of choice when it comes to
restaurants and fast-food chains. A mix of light warm tones and a touch of soft, cool colours such as navy blues and pastel
yellows are used for services such as
nursing aid, hospital care, and spa services.
Depending on the type of service that
you offer, you need to make sure that the colours you use to represent your brand and its function work well together. Is it a dominant
and aggressive sort of red? Is it a calming and relaxing sort of green? Or is
it a playful and vibrant purple? Your customers can better acquaint with a brand
that they can easily recognise.
Bringing your design to reality
It becomes more
accessible for your customers to connect with your brand if they’re attached to
it in the form of your staff. For example, to successfully set up a business in Manchester,
T-shirt printing contractors need to be contacted as
partners to supplement the company’s needs to embody their brand through their
employees. Simple identifiers such as name tags,
uniforms, and even token merchandise such as pens, notebooks, or calling cards,
can make your customers have a connection with your service through these